See what Perplexity says about your brand.

Perplexity shows its sources beside every answer, so each citation is a link a buyer can click. Visibian asks it your buyers' questions on a schedule and shows whether your pages are among those links.

Why Perplexity matters

The assistant that shows its sources.

28.6%of the pages Perplexity cites appear in Google's top 10 results, against about 8% for other assistantsAhrefs, August 2025
6.6%of Perplexity's citations went to Reddit, its most cited siteProfound, 680 million citations, 2024 to 2025
7.3%of the visits B2B websites got from AI assistants came from Perplexity, on averageGoodie, March and April 2026
How Perplexity finds its answers

It searches every time, and shows its work.

Perplexity is the assistant closest to classic search: in Ahrefs' study, its citations came from Google's top 10 more than 3 times as often as other assistants' did.

Perplexity searches the web for every question and lists the pages it used beside the answer. PerplexityBot builds its search results, and Perplexity says it isn't used to train AI models.

It also listens to people. Reddit was its most cited site, at 6.6% of its citations, followed by YouTube at 2.0%.

Sources: Perplexity's page on its programs; Ahrefs; Profound.

What to check on your site

4 things that decide whether Perplexity can cite you.

01

Let PerplexityBot in

Perplexity recommends allowing PerplexityBot in robots.txt, so your pages can appear in its results. It isn't used for training.

02

Keep your search work going

In Ahrefs' study, pages in Google's top 10 made up 28.6% of Perplexity's citations, against about 8% for the other assistants.

03

Be part of the discussion

Reddit threads and YouTube videos about your category are among its most cited sources. Being named there helps.

04

Earn the click

Every citation is a visible link. A clear title and a direct answer near the top make yours the one people open.

Sources: Perplexity's page on its programs; Ahrefs; Profound.

In Visibian

Every Perplexity answer about you, kept in full.

Named or not

Whether Perplexity named you, and how often across your questions, with a 95% confidence range.

Every cited link

The exact pages Perplexity listed beside each answer, yours and your competitors'.

The forums and review sites it reads

Source Domains shows which sites Perplexity leans on in your category.

Why it picked someone else

Why not me? says whether your page was never retrieved, read and passed over, or retrieved but not cited.

Visibian asks Perplexity through its own Sonar API, which searches the web for every question and returns the sources it cited with each answer. The same questions go to the 6 other assistants on every plan. Checked 18 October 2026.

Questions

Asked before you ask.

How do I check what Perplexity says about my brand?

Add your brand and the questions your buyers ask. Visibian asks Perplexity each one, daily or weekly, and lists the sources beside every answer, as Perplexity does.

Why does Perplexity cite some sites and not others?

Perplexity searches the web for every question and writes its answer from the pages it finds. Pages that answer the question directly, with facts and sources, are easier to cite. Our GEO guide sets out 7 steps.

Does PerplexityBot use my pages to train AI?

No. Perplexity says PerplexityBot builds its search results and isn't used to train AI models. Perplexity-User fetches a page when a person asks about it.

Does Visibian use the Perplexity app or the API?

Perplexity's own Sonar API. It is the official route, and it returns the sources cited with each answer.

Get started

See what AI tells your buyers about you.

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