See what ChatGPT says about your brand.

900 million people a week ask ChatGPT for advice, and each answer names only a few brands. Visibian asks it your buyers' questions every day or week and shows whether you made the list, and who did instead.

Why ChatGPT matters

The assistant most of your AI visits come from.

900Mpeople use ChatGPT every weekOpenAI, February 2026
62.6%of the visits B2B websites got from AI assistants came from ChatGPT, on averageGoodie, March and April 2026
8%of the pages ChatGPT cites appear in Google's top 10 results for the same questionAhrefs, 15,000 questions, August 2025
How ChatGPT finds its answers

It picks its own sources, whatever Google shows.

A strong Google position doesn't carry over: only 8% of the pages ChatGPT cites appear in Google's top 10 results for the same question.

When ChatGPT searches the web, it reads a handful of pages and writes one answer. In Ahrefs' study, most of those pages didn't appear in Google's results for the question at all.

It leans on sites it trusts. Across 680 million citations from August 2024 to June 2025, Wikipedia was ChatGPT's most cited site, at 7.8%, ahead of Reddit, Forbes and G2.

Sources: Ahrefs; Profound.

What to check on your site

4 things that decide whether ChatGPT can cite you.

01

Let OAI-SearchBot in

It fetches pages for ChatGPT search. OpenAI says sites that block it aren't shown in ChatGPT search answers. A robots.txt change takes about 24 hours.

02

Training is a separate switch

GPTBot collects training data. You can block it and keep OAI-SearchBot allowed, so ChatGPT can cite you without training on your pages.

03

Be on the sites it trusts

Reviews on sites like G2 and mentions in the trade press give ChatGPT sources it already reads in your category.

04

Count the visits it sends

OpenAI says ChatGPT adds utm_source=chatgpt.com to its links, so its visits show in Google Analytics. Ground Truth puts them beside the answers.

Sources: OpenAI's page on its programs; OpenAI's publisher FAQ. Ground Truth is on Business and agency plans.

In Visibian

Every ChatGPT answer about you, kept in full.

Named or not

Whether ChatGPT named you, and how often across your questions, with a 95% confidence range.

The sources behind each answer

The sites and exact pages ChatGPT drew on, so you know whose pages to get mentioned on.

The visits it sends

On Business and agency plans, Ground Truth counts the visits from ChatGPT beside the answers that sent them.

Why it picked someone else

Why not me? says whether your page was never retrieved, read and passed over, or retrieved but not cited.

Visibian asks ChatGPT through OpenAI's own API with web search switched on, so every answer comes with the sources it cited. The same questions go to the 6 other assistants on every plan. Checked 18 October 2026.

Questions

Asked before you ask.

How do I check if ChatGPT recommends my brand?

Add your brand and the questions your buyers ask. Visibian puts them to ChatGPT on a schedule and keeps each answer, so you see the day it starts or stops naming you.

Does a good Google position help in ChatGPT?

Less than you'd expect. In an Ahrefs study of 15,000 questions, only 8% of the pages ChatGPT cited appeared in Google's top 10 results for the same question. ChatGPT needs measuring on its own.

If I block GPTBot, can ChatGPT still cite me?

Yes. GPTBot collects training data, and OAI-SearchBot fetches pages for ChatGPT search. You can block the first and keep the second allowed. OpenAI says sites that block OAI-SearchBot aren't shown in ChatGPT search answers.

How do I get my brand recommended by ChatGPT?

Make the pages it reads answer the question plainly, with facts and sources, and get mentioned on the sites it cites. Our GEO guide sets out 7 steps, and Visibian shows whether they moved the answers.

Does Visibian use the ChatGPT app or the API?

OpenAI's own API, with web search on. It is the official route, and it returns the sources ChatGPT cited with each answer.

Get started

See what AI tells your buyers about you.

Plans from €79 a month before VAT, with all 7 assistants on every plan. Or start with the free AI Readiness Check.