The Visibian blog.
How AI assistants find, choose and describe brands, and what you can do about it. Each post links to its sources.
GEO vs SEO: what changes when ChatGPT and Google AI Mode answer the question
GEO vs SEO: what Google and Microsoft say still counts when AI assistants answer, what changes, and what to do about it.
Why ChatGPT and Google AI name different brands every time you ask
Ask ChatGPT or Google's AI the same question twice and you may get different brands. Why answers change, and what a 2026 study of 2,961 answers found.
Does structured data help in ChatGPT, Gemini and Copilot? What Google, Microsoft and the studies say
Does structured data (schema markup) help you show up in ChatGPT, Gemini and Copilot? What Google and Microsoft say, and what the studies found.
Search Console now shows your pages in Google's AI answers: what it counts and what it leaves out
Search Console now counts how often your pages appear in Google's AI Overviews and AI Mode. What the report shows, what it leaves out, and Bing's report.
How to show up in ChatGPT search results
What it takes to appear in ChatGPT's answers: let OpenAI's search agent in, answer the question plainly, keep pages current, and be named elsewhere.
Should you block GPTBot
Blocking GPTBot keeps your pages out of OpenAI's training, not out of ChatGPT search. What each AI crawler does, and what blocking it costs you.
How to get cited by AI
What makes ChatGPT, Gemini, Perplexity and Google's AI answers cite a page: what the studies found, with dates, and what each assistant reads.
AI visibility for B2B SaaS companies
Half of B2B software buyers now start their research in an AI chatbot. What the answers say about your product and its rivals, and what to fix.
AI search optimization for ecommerce stores
Shoppers ask AI assistants what to buy. Where ChatGPT and other AI shopping answers get their products, and what an online store can fix to be named.
AI search optimization for law firms
People now ask ChatGPT and other AI assistants which lawyer to call. What those answers rely on, and what a law firm can fix to be one of the names.
AI search optimization for local businesses
45% of US consumers used AI for local recommendations in 2026. What ChatGPT and Google AI Mode read about a local business, and what to fix first.
Why does AI recommend your competitors
Why AI assistants name your competitors and not you: the 3 things that happen to your pages, how to tell which one it is, and what to fix first.
When AI gets your company wrong
When ChatGPT or another assistant states an old price or a plan you no longer sell as fact: why it happens, how to find every case, and how to correct it.
Generative engine optimization, in 7 steps
What generative engine optimization (GEO) is, what the research found, and 7 steps to make your pages easier for AI assistants to reach, read and cite.
How to measure your brand’s visibility in AI answers
How to measure whether AI assistants name your brand: which questions to ask, what to count, how to compare, and how to tell a real change from noise.