AI search optimization for law firms.
More people now ask ChatGPT which lawyer to call before they search Google. The answer names a few firms and leaves out the rest. Here is what those answers rely on, and what a firm can fix to be one of the names.
Clients ask an assistant before they call.
Google is still the first stop for most people looking for a lawyer, but the share who also ask an AI assistant is rising fast.
Three things decide which firms get named.
The questions clients type
Who is the best divorce lawyer near me. Do I need a lawyer after a car accident. How much does a will cost. Each one names a few firms, and each assistant may name different ones.
The facts it has to get right
Your practice areas, the towns and courts you cover, your languages and how a first consultation works. One wrong detail can send a client to another firm.
The sites it reads first
Legal directories, review profiles, bar listings and your own practice pages. When they describe your firm differently, the answer can pick the wrong version.
4 changes a firm can make this month.
A page per practice area
Say plainly what you handle, where and for whom, and answer the questions clients ask near the top of the page.
Profiles that match
Your firm's name, address, phone number and practice areas the same on your site, your Google Business Profile and every legal directory.
Reviews where clients look
Ask satisfied clients to review you on the sites they already use, and keep each directory listing up to date.
Let the assistants read you
Check that your site lets AI assistants in. The free AI Readiness Check shows it for one page in about 20 seconds.
Every question, every assistant, every firm named.
Add the questions your clients ask, by practice area and by town. Visibian puts them to ChatGPT, Google Gemini, Google AI Mode, Perplexity, Microsoft Copilot, Grok and Claude, daily or weekly, and shows which firms each answer names.
Hallucination Watch flags any answer that gets your practice areas, offices or fees wrong. Why not me? shows why a question went to another firm. Both are on every plan.
Asked before you ask.
How do I get my law firm into ChatGPT search results?
Make your firm easy to find and to trust: a clear page for each practice area, the same details on every directory, and reviews on the sites ChatGPT reads. ChatGPT also has to be allowed onto your site.
Do AI assistants recommend lawyers?
Yes. Asked for a lawyer in a town or for a type of case, assistants such as ChatGPT and Google AI Mode often name a few firms. Which firms they name can differ from one assistant to the next.
What if an assistant says something wrong about my firm?
Find where it came from: an old page of yours, a directory or a review site. Correct the source, then watch whether the answer changes. Hallucination Watch finds the wrong answers for you.
Is AI search optimization different from SEO for law firms?
It builds on it. SEO helps people find your pages in Google; AI search optimization helps assistants cite and recommend your firm. Our GEO guide sets out 7 steps.
See what AI tells your buyers about you.
Plans from €79 a month before VAT, with all 7 assistants on every plan. Or start with the free AI Readiness Check.