When AI gets your company wrong.

AI assistants repeat what they read: an old pricing page, a directory listing you forgot, a review from years ago. Hallucination Watch checks every answer Visibian collects against the facts you record, and flags each one that disagrees.

Why it happens

The answer comes from somewhere.

An old page of yours

A pricing page, a press release or a help article that still says what used to be true.

Someone else's page

A directory, a review site or a comparison article with your details out of date.

Sources that disagree

Your profile, your site and the public record describe you differently, so the assistant picks one. Entity Consistency shows where.

How to find every case

Record the facts that must be right.

Start with 5 or 6 facts that would embarrass you if an assistant got them wrong: a price, a plan name, a promise. Hallucination Watch checks every collected answer against them, across all 7 assistants, and flags each problem with the answer it came from. It is on every plan.

How to correct it

Fix the source, then watch the answer.

You can't edit an assistant's answer directly. You can correct what it reads: update your own page, ask the directory or review site to fix its listing, and make your descriptions match. Then start a correction campaign in Hallucination Watch, which tracks whether the models picked it up. On Pro and above, Answer Drift also shows the day an answer changes.

Questions

Asked before you ask.

Why does ChatGPT give wrong information about my business?

Because it repeats what it read: an outdated page, a third-party listing or sources that disagree about you. Hallucination Watch shows which answers are wrong and where they came from.

Can I make AI stop saying something false about my company?

Not directly. You correct the sources it reads, your own pages first, then the listings and reviews it cites. A correction campaign then tracks whether the models picked it up.

Which assistants does Hallucination Watch cover?

All 7 that Visibian tracks: ChatGPT, Google Gemini, Google AI Mode, Perplexity, Microsoft Copilot, Grok and Claude.

Get started

See what AI tells your buyers about you.

Plans from €79 a month before VAT, with all 7 assistants on every plan. Or start with the free AI Readiness Check.