Visibian vs Semrush's AI Visibility Toolkit.
Semrush sells an AI Visibility Toolkit for $99 a month, on its own or bundled with its SEO tools. Visibian is built only for AI answers, from €79 a month, with all 7 assistants on every plan. Here is what each one covers.
The first plans side by side.
Price a month
- Visibian
- €79
- Semrush
- $99
Visibian before VAT. Semrush: each extra user is another $99.
Assistants your questions go to
- Visibian
- 7
- Semrush
- 3
Semrush tracks ChatGPT, Google AI Mode and Gemini. Its weekly brand reports add Perplexity.
Questions you track
- Visibian
- 20
- Semrush
- 25
Visibian has 20 on Starter and up to 100 on Business. Semrush sells 50 more for $60 a month.
Free trial
- Visibian
- No
- Semrush
- No
Visibian's AI Readiness Check is free.
Which assistants each one reads.
- Included
- Included with a limit
- Not included, or not on the page we read
| Assistant | Visibian, every plan | Semrush, daily prompt tracking | Semrush, weekly brand reports |
|---|---|---|---|
| ChatGPT | Included | Included | Included |
| Google Gemini | Included | Included | Included |
| Google AI Mode | Included | Included | Included |
| Google AI Overviews | Not tracked | Named on one of its guides | Not listed |
| Microsoft Copilot | Included | Not listed | Not listed |
| Perplexity | Included | Not listed | Included |
| Grok | Included | Not listed | Not listed |
| Claude | Included | Not listed | Not listed |
| Others | Your own AI app, from Growth | None listed | None listed |
From Semrush's prompt tracking guide and its page on where the data comes from, read 30 October 2026. The guide lists ChatGPT, Google AI Mode and Gemini. The data page also names AI Overviews.
Visibian and Semrush, row by row.
| Visibian | Semrush | |
|---|---|---|
| Price | Starter €79, Pro €199, Business €499 a month before VAT | $99 a month for the toolkit. Semrush One bundles it with the SEO tools |
| Free trial | No. The AI Readiness Check is free | No |
| Team | 2 seats on Starter, up to 10 on Business | 1 user. Each extra user is another $99 a month |
| Questions you track | 20 per brand on Starter, up to 100 on Business | 25 prompts, and 50 more for $60 a month |
| Brands | 1 on Starter, up to 10 on Business | 1 domain in the brand reports. Each extra domain is $99 a month |
| Assistants | 7 on every plan, daily or weekly: ChatGPT, Google Gemini, Google AI Mode, Perplexity, Microsoft Copilot, Grok and Claude | ChatGPT, Google AI Mode and Gemini every day. Weekly brand reports from Google AI Mode, ChatGPT, Perplexity and Gemini |
| How AI describes you | AI Conversations and Competitive Intelligence, on every plan | Brand Performance reports on sentiment, share of voice and the main narratives, every week |
| Wrong facts about you | Hallucination Watch, on every plan | Not listed on its toolkit page |
| Why a competitor was named | Why not me?, on every plan | Competitor Research, which finds the prompts and topics where others are cited and you are not |
| Proof a change worked | Experiments, from Business | Not listed on its toolkit page. Daily tracking shows the trend |
| Can assistants read your site | AI Access, on every plan | AI search checks in Site Audit, up to 100 pages |
| SEO tools | Not included. Visibian covers AI answers only | Semrush's SEO toolkit, through Semrush One |
As each company's own pages showed it on 30 October 2026: Semrush's toolkit page, its prompt tracking guide and its page on where the data comes from, and Visibian's pricing page. Prices and plans change, so check their pages before you decide. Something here wrong? Write to [email protected] and we will correct it.
An honest split.
Choose Semrush if
you already use Semrush for SEO and want AI answers in the same place, or prompt research with topic volumes from its database of over 317 million prompts.
Choose Visibian if
you want Perplexity, Copilot, Grok and Claude tracked too, seats for your team on the first plan, and a check of what AI gets wrong about you. Experiments, from Business, show whether a change worked.
Agencies
Visibian's agency plans cover 10 to 60 client brands, with 250 to 400 seats so clients can look in, from €299 a month. In Semrush, each extra user and each extra domain is another $99 a month.
Asked before you ask.
Is Visibian an alternative to Semrush's AI Visibility Toolkit?
Yes, if AI answers are what you need to track. Visibian reads 7 assistants on every plan. Semrush's toolkit tracks 3 every day and sits beside its SEO tools.
How much is the Semrush AI Visibility Toolkit?
$99 a month on its own, for 1 user, 1 project and 25 tracked prompts, with no free trial. Semrush One bundles it with the SEO toolkit.
Can I use Visibian and Semrush together?
Yes. Semrush covers Google's results and its SEO data. Visibian adds the full answers from 7 AI assistants, daily or weekly, with what each one gets right or wrong about you.
Does Visibian track Google AI Overviews?
No. Visibian tracks Google AI Mode, Google's conversational search, and 6 other assistants. Search Console reports AI Overviews for free, and our post on that report explains what it counts.
See what AI tells your buyers about you.
Plans from €79 a month before VAT, with all 7 assistants on every plan. Or start with the free AI Readiness Check.